The Invasion

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SANDS
SAMOEL AND SOTERO

SENIOR CREATIVES
AT GUT SÃO PAULO.

YOUNG LIONS BRAZIL '25
45+ INDUSTRY AWARDS

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STREAMING BAR
OTHERS MCS
THE TOAST
LAST DROP
COULD HAVE BEEN A HEINEKEN
VEGAS GENERATION
HEINQUEEN
COOLDOWN CONTROLLER
PACAEMBU CHAIRS
HAUTEAM COUTURE
BLOOMING COLLECTION
THE INVASION
REVERSE GRAFFITI
CURIOSITY BOX
THE THING

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ABOUT
LINKEDIN/SAMOEL
LINKEDIN/SOTERO

HEINEKEN STREAMING BA

In 1993, Brazilians invaded the track to join Senna after race.
In 2025, Heineken's film has sparked a new invasion, this time to join the series that pays tribute to him.