Hey! We're SANDS, aka Samoel Junqueira and Victor Sotero, a Brazilian creative team from opposite ends of the country: São Paulo, Brazil’s most populous state, and Sergipe, its smallest. Those contrasting backgrounds have shaped the different creative perspectives we've brought to every agency we've worked at, including GUT, Le Pub, AlmapBBDO, Leo Burnett, Africa Creative, and DPZ.
Like when we turned a new Netflix-disliked media format into a Heineken bar. Or put Heinz not in the official McDonald's, but in all the unofficial ones.
In less than three years working together, we've already come a long way. We represented Brazil at the Young Lions Digital competition during Cannes Lions 2025, were named to Meio & Mensagem's 30 Under 30 list, and have won more than 50 major industry awards.
Yep. So far, so good...
Experience
SAMOEL JUNQUEIRA
Sr Art Director - GUT
Sr Art Director - LePub
Art Director - Africa
Art Director - DPZ
Assistant Art Director – Africa
Art Direction Intern - AlmapBBDO
VICTOR SOTERO
Sr Creative Copywriter - GUT
Sr Creative Copywriter - LePub
Creative Copywriter - Africa
Creative Copywriter - Leo Burnett
Creative Copywriter - AlmapBBDO
Creative Copywriter Jr - Purpple
Clients
Heineken, Heinz, Brahma, Tok&Stok, Ypê, Havaianas, Whiskas, Vivo, Volkswagem, Samsung, Redbull, Nescafé, Gympass, Kopenhagen and more.
Awards & recognitions
2025 / YOUNG LIONS - Digital
2025 / 30 UNDER 30 AT MEIO & MENSAGEM
13 CANNES LIONS
CANNES LIONS:
2026 / Grand Prix - Social / Could Have Been a Heineken
2026 / Gold - Direct / Could Have Been a Heineken
2026 / Gold - Outdoor / Could Have Been a Heineken
2026 / Gold - Media / Could Have Been a Heineken
2026 / Gold - Media / Could Have Been a Heineken
2026 / Gold - Brand Experience / Could Have Been a Heineken
2025 / Gold - Media / Streaming Bar
2026 / Silver - Audio & Radio / Could Have Been a Heineken
2026 / Silver - Direct / Could Have Been a Heineken
2026 / Bronze - Brand Experience / Could Have Been a Heineken
2024 / Bronze - Print & Publishing / Last Drop
2024 / Bronze - Print & Publishing / Last Drop
2023 / Bronze - Social & Influencer / Others MCs
2026 / Shortlist - Audio & Radio / Could Have Been a Heineken
2026 / Shortlist - Social / Could Have Been a Heineken
2026 / Shortlist - Social / Could Have Been a Heineken
2026 / Shortlist - Direct / Could Have Been a Heineken
2026 / Shortlist - Direct / Could Have Been a Heineken
2026 / Shortlist - Media / Could Have Been a Heineken
2026 / Shortlist - Brand Experience / Could Have Been a Heineken
2026 / Shortlist - Brand Experience / Could Have Been a Heineken
2025 / SHORTLIST - Media / Streaming Bar
2025 / SHORTLIST - Direct / Streaming Bar
2025 / SHORTLIST - Digital craft / CoolDown Controller
2025 / SHORTLIST - Social And Creator / Heinequeen
2025 / SHORTLIST - Entertainment/ Heinequeen
2023 / SHORTLIST - Industry Craft / Pacaembu Chairs
2023 / SHORTLIST - Guerrilla Marketing & Stunts / Chamaleon
2023 / SHORTLIST - Direct / Others Mcs
2023 / SHORTLIST - Creative B2B / Others Mcs
2023 / SHORTLIST - Social Influencer / Others Mcs
D&AD
2026 / Shortlist - Commerce / Could Have Been a Heineken
2026 / Shortlist - Direct / Could Have Been a Heineken
CLIO:
2024 BRONZE - Fashion & Beauty / Blooming collection
EL OJO DE IBEROAMÉRICA:
2023 / GOLD - Creative Effectiveness / Other Mc's
2023 / GOLD - Brand Experience & Activation / Other Mc's
2024 / SILVER - Direct / Hauteam Couture
2023 / SILVER - Creative Effectiveness / Other Mc
2024 / BRONZE - Digital & Social / Hauteam Couture
2024 / BRONZE - Design / Hauteam Couture
2024 / BRONZE - Product Design / Hauteam Couture
2023 / BRONZE - Brand Experience & Activation / Other Mc's
2023 / BRONZE - Brand Experience & Activation / Other Mc's
2022 / BRONZE - Via Pública / The Canditaste
2022 / SHORTLIST - Gráfica / The Canditaste
EFFIE AWARDS LATAM
2024 / BRONZE / Heinequeen
EFFIE AWARDS BRAZIL
2024 / GOLD / Heinequeen
2024 / SILVER / Heinequeen
CCSP:
2023 - GOLD - Integrated Cases / Other Mc's
2024 - SILVER - Film / Fotografia / Vegas Generation
2023 - SILVER - Promotional or Direct Marketing Action / Other Mc's
2023 - SILVER - Design / Blooming collection
2023 - SILVER - Ação promocional ou de marketing direto / Pacaembu Chairs
2024 - BRONZES - Digital / TV, Cinema e Outras Telas
2024 - BRONZES - Digital / TV, Cinema e Outras Telas
2023 - BRONZE - Ação promocional ou de marketing direto/ Blooming collection
2023 - BRONZE - Branded Content / Blooming collection
2023 - BRONZE - Relações Públicas / Pacaembu Chairs
2021 - BRONZE - Design / Curiosity Box
2024 - INBOOK - Design / Hauteam Couture
2023 - INBOOK - Outside Media / Others Mcs
2021 - INBOOK - Direct / Curiosity Box
LATIN AMERICA DESIGN:
2024 -PRATA
PPA:
2025 - Profissionais do ano pela Globo - Film / The Toast
2022 - Profissionais do ano pela Globo
COLUNISTAS DE SÃO PAULO
2023 - GOLD - Digital / Other Mc's
2023 - GOLD - Promotion and Live / Other Mc's
2023 - SILVER - Direct - 2023 / Other Mc's
ID_BR
2023 -SHORTLIST - Sim a Igualdade Racial / Partiu Para Não Parar
MMA SMARTIES BRAZIL
2024 - GOLD / Heinequeen
2024 - SILVER / Heinequeen
2024 - BRONZE / Cooldown Controller)
MEDIA LATAM
2025 - OURO / Streaming Bar
ACE AWARDS
2023 - SHORTLIST - Film / Get Out Mayogamy
2023 - SHORTLIST - Creative Strategy / Get Out Mayogamy
2023 - SHORTLIST - Social / Ia Dentro Truck
THE SIDE SHOW
2020 - SHORTLIST - Social Good - / Don't Touch The Arts
Mentions
R NEWS: Young Lions
MEIO & MENSAGEM: 30 Under 30
COLUNISTAS: Most Awarded
MEIO &MENSAGEM: Young Lions
ESTADÃO: Young Lions
VOX NEWS: Young Lions
LIVE MARKETING: Young Lions
NOSSO MEIO: Young Lions